Micropayments for Digital Publishers
Stop leaving money
at the paywall.
97% of readers who hit your paywall leave without giving you anything — not their attention, not their money, not a chance to earn their trust. Now you can change that.
Subly works within your existing paywall — no replacement, no rebuild.
The Opportunity
Your subscription model is the highway.
Not every reader is ready to merge…yet.
Subly gives those readers another option: pay for one article, no commitment required. They get the story. You earn on every visit. And some will come back, ready to subscribe.
A reader arrives with intent
A tweet, a search result, a friend's recommendation. They hit the wall. They bounce. You earn nothing. They leave frustrated and empty-handed — and they don't come back.
That same reader has a choice
Unlock this article with a single token. One click, one story, no subscription required. They get what they came for. You earn — and you've started a relationship that didn't exist a moment ago.
"You just built a new on-ramp — for them and for you."
Recapturing Lost Revenue
Print had single copy sales. Digital never replaced them — until now.
Single copy newspaper sales used to account for approximately 15–35% of total revenue — from anonymous people who weren't subscribers. That model evaporated as readership moved online.
Today, a reader who hits a digital paywall and isn't ready to subscribe leaves empty-handed — and you earn nothing from the visit. Subly's patented technology brings that revenue back. For the first time, digital publishers can monetize the casual reader — the one who came for one story, not a subscription.
Every subscriber started with a first read.
Contact us to discuss what this could mean for your publication.
Introducing
Campaign Mode
You already know the target audience — or have the list. Now give them a reason to read, without opening the floodgates.
Email subscribers who stopped converting. Lapsed readers. Conference attendees. New residents. Local event attendees. You know who they are. Campaign Mode lets you issue a digital offer to a targeted audience without broadly unlocking your paywall.
Recipients use their Subly account, attach their tokens, and gain access to your journalism. When their tokens run out, the path to more content lets them choose a subscription — or continue with single reads. Either way, you earn revenue.
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Campaign WindowSet a start date, end date, and expiration. Tokens expire at the end.
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Token QuantityDefine how many tokens the campaign issues each user. One token = one article. -
Redemption CapLimit total redemptions so distribution stays within your marketing budget.
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Zero-Cost SignupReaders claim tokens without providing payment information upfront.
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Conversion OpportunityYour subscription offer is always the hero at the end of the journey.
You control the window, the volume, and the cap.
Ready to Find Out What You're Missing?
Stop leaving money at the paywall.
Want to understand the economics for your publication? Fill out the form and we'll get in touch within one business day.
Questions? Get in touch.
We'd love to learn about your publication and walk you through what Subly could mean for your bottom line.